If you’re running a small business or solopreneur brand, choosing the right CRM and marketing automation platform can impact everything—from customer relationships to your revenue.
Keap and HubSpot are two of the most trusted names in this space. But which one is better for your workflow, budget, and long-term growth?
Quick Overview
Keap is a sales-focused CRM for small businesses, combining automation, pipelines, and invoicing in one place.
HubSpot is a modular platform offering a free CRM and advanced upgrades across marketing, sales, and service hubs.
Feature Comparison
| Feature | Keap | HubSpot |
|---|---|---|
| CRM | Yes (customizable) | Yes (free plan available) |
| Email Marketing | Yes (with automations) | Yes (limited on free, advanced on paid) |
| Automation Builder | Yes (visual builder) | Yes (on Marketing Hub Pro+) |
| Sales Pipeline | Yes (custom pipeline stages) | Yes (deal tracking, quotes, reporting) |
| Appointment Scheduling | Yes (native) | Yes (Sales Hub) |
| Invoicing & Payments | Yes (PayPal, Stripe integrations) | Basic quotes; no invoicing tools |
| Reporting & Analytics | Basic | Advanced (on paid plans) |
| Landing Page Builder | Yes | Yes (Pro plan or CMS Hub) |
| AI Tools | No | Yes (AI content assistant 2025) |
| Free Plan | No | ✅ Yes (CRM + basic tools) |
When to Choose Keap
✅ Choose Keap if you:
Run a service business and want scheduling + payments in one place
Need a CRM + email marketing + automation tool that’s easier to learn
Prefer a focused, no-frills solution for small teams or solopreneurs
👉 Keap Review
👉 Keap vs ActiveCampaign
When to Choose HubSpot
✅ Choose HubSpot if you:
Want a free CRM to start, with modular upgrades as you grow
Need advanced marketing, content, or customer service tools
Operate a growing business that requires cross-team collaboration
👉 HubSpot Review
👉 HubSpot vs GoHighLevel
Pricing Comparison (2025)
Keap
Pro: $159/month (2 users)
Max: $229/month
14-day free trial
HubSpot (Marketing Hub Pricing)
Free: $0/month (CRM + forms, email, chat)
Starter: $20/month
Professional: $890/month
Enterprise: $3,600/month
Final Verdict: Keap or HubSpot?
Use Keap if you’re a small business owner looking for an all-in-one CRM + automation system with native invoicing and scheduling.
Use HubSpot if you want a free starting point with room to grow across multiple teams and tools.
Each platform scales differently—Keap focuses on simplicity, while HubSpot offers powerful (but expensive) expansion.
Try Them Out
👉 Start your free trial of Keap – Designed for small businesses
👉 Explore HubSpot’s free CRM – Great for scaling businesses
Keap keeps my business organized—email, pipeline, and payments in one dashboard.
HubSpot gave me a full CRM for free. As I scaled, I upgraded only the tools I needed.