Looking for a CRM and automation platform that does it all? Two of the most talked-about names in the space—HubSpot and GoHighLevel—offer end-to-end solutions, but with very different approaches and pricing.
This 2025 comparison will show which platform is better for your business depending on your size, goals, and growth stage.
Quick Overview
HubSpot is a robust CRM with modular Hubs for marketing, sales, CMS, and support—best for scaling teams and startups.
GoHighLevel is a white-labeled, all-in-one platform built for agencies and service providers, combining CRM, funnels, email/SMS, calendars, and client management.
GoHighLevel Review
HubSpot Review
Feature Comparison
| Feature | HubSpot | GoHighLevel |
|---|---|---|
| CRM | Yes (Free plan available) | Yes (Advanced pipelines + tagging) |
| Email Marketing | Yes (Starter & Pro tiers) | Yes (Built-in on all plans) |
| Marketing Automation | Yes (Powerful, starts at Pro plan) | Yes (Visual workflows + triggers) |
| Landing Pages & Funnels | Limited (Pro/Enterprise only) | Yes (Built-in funnel builder) |
| SMS Marketing | Via integrations | Yes (native SMS & phone dialer) |
| Appointment Scheduling | Yes (Sales Hub) | Yes (Calendars built-in) |
| Memberships & Courses | CMS Hub, basic memberships | Yes (membership + course portal) |
| White-Label/Client Access | No | Yes (agency & SaaS modes) |
| AI Features | Yes (AI assistant, blog writer, chatbot) | Yes (AI SMS, email, auto-responses) |
| Free Plan | ✅ Yes | ❌ No (14-day free trial only) |
When to Choose HubSpot
✅ Choose HubSpot if you:
Need a modular, enterprise-ready CRM that scales
Focus on inbound marketing, blogging, SEO, and sales CRM
Want a free CRM with optional advanced upgrades
Have a growing team with separate departments
👉 HubSpot vs Keap
👉 [[Top CRM Tools for Small Business 2025]]
When to Choose GoHighLevel
✅ Choose GoHighLevel if you:
Are an agency or service provider managing clients
Need funnels, CRM, scheduling, SMS, and automation in one tool
Want white-label capabilities and SaaS resale options
Want to serve multiple clients under one dashboard
👉 GoHighLevel vs ClickFunnels
👉 [[Best CRM Tools for Agencies]]
Pricing Comparison (2025)
HubSpot
Free: $0/month
Marketing Starter: $20/month
Marketing Professional: $890/month
Sales Hub Pro: from $90/month
CMS + Support Hubs priced separately
GoHighLevel
Starter: $97/month
Agency Starter: $297/month
SaaS Pro: $497/month (white-label, rebilling, SaaS mode)
14-day free trial included
Verdict: HubSpot or GoHighLevel?
Choose HubSpot if you want a modular, enterprise-ready CRM with top-tier tools for inbound marketing.
Choose GoHighLevel if you’re building or running an agency and need client-focused automation, funnels, and scheduling in one place.
Both tools are powerful—your choice depends on your business model and how you serve customers.
Try Them Out
👉 Try GoHighLevel free for 14 days
👉 Get started with HubSpot’s free CRM
GoHighLevel helped us scale our client services—funnels, SMS, calendars, all in one. Worth every dollar.
HubSpot’s free CRM got us started, and upgrading to Marketing Pro added serious firepower to our campaigns.