OptimizePress Review: Still a Solid WordPress Funnel Builder in 2025?

If you’re building funnels or landing pages on WordPress, you’ve probably come across OptimizePress. It’s been around for over a decade—and in 2025, it still holds its ground as one of the few dedicated funnel builders built natively for WordPress.

In this review, I’ll walk you through my experience using OptimizePress, what I liked, what could be improved, and whether it’s worth it in today’s crowded funnel builder market.

Why OptimizePress Still Matters

Here’s what stood out for me after building pages with OptimizePress:

• 100+ landing page and funnel templates

• Integrated checkout, upsells, and digital product delivery

• Works within your existing WordPress setup—no need to switch platforms

• Email marketing integrations (Mailchimp, ActiveCampaign, ConvertKit…)

• Lightweight code that doesn’t slow down your site

[[Best Funnel Builders for WordPress]]
[[Systeme.io vs OptimizePress]]

Why I Gave OptimizePress a Try

I didn’t want to pay $100–300/month for ClickFunnels just to build a couple of landing pages.

I chose OptimizePress because:

• It was a one-time payment (no monthly fee for most features)

• I could build and host everything on my own WordPress site

• It came with built-in funnel tools like checkout, bump offers, and thank-you pages

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[[OptimizePress vs Thrive Themes]]

Who Should Use OptimizePress?

Based on my usage, OptimizePress is best suited for:

• [[Course creators]] or coaches using WordPress

• Affiliates and marketers looking for affordable funnel tools

• Solopreneurs and bloggers needing lead generation pages

• Agencies building branded client pages on self-hosted sites

If you don’t use WordPress, this tool isn’t for you—try [[ClickFunnels]], [[Systeme.io]] or [[Convertri]] instead.

What I Didn’t Like

Though it’s cost-effective, OptimizePress isn’t perfect:

• Requires WordPress—no standalone cloud version

• Not as slick or fast to set up as no-code platforms like Leadpages

• Advanced automations or memberships require third-party plugins

OptimizePress Pricing 2025 (Updated)

Here’s the current pricing structure for OptimizePress:

1. Builder Plan – $129/year

   • Landing page builder, templates, updates, support for 1 site

2. Suite Plan – $199/year

   • All features in Builder + OptimizeFunnels, OptimizeCheckouts, OptimizeLeads (lead gen tool), 1 site license

3. Suite Pro – $249/year

   • All Suite features for 5 sites, advanced integrations, priority support

No monthly pricing. All plans are billed annually and include updates + support.

[[OptimizePress vs CartFlows]]
[[OptimizePress vs Thrive Architect]]

Try OptimizePress and Build Funnels on WordPress

👉 Click here to get OptimizePress now

One-time yearly pricing. Build full sales funnels directly inside your WordPress site—no monthly fees.