If you’re choosing between ClickFunnels and GoHighLevel, you’re likely building funnels for your own business or running campaigns for clients. Both platforms are powerful—but designed for slightly different users.
In this article, I’ll break down where each tool excels, where they fall short, and which platform makes the most sense for your business goals in 2025.
Overview: What Are These Tools?
ClickFunnels is a popular funnel builder that helps you sell digital products, courses, or services with high-converting pages and automation.
GoHighLevel is an all-in-one CRM and client automation platform built primarily for agencies and service providers to manage clients, automate marketing, and even white-label funnels.
Features Comparison
| Feature | ClickFunnels | GoHighLevel |
|---|---|---|
| Funnel Builder | Yes (strong) | Yes (strong) |
| CRM & Pipelines | Basic (Contacts only) | Full CRM with pipeline management |
| Email/SMS Marketing | Yes (Follow-Up Funnels) | Yes (built-in) |
| White-Label Options | No | Yes (agency-level) |
| Appointment Scheduling | No | Yes (Calendars) |
| Membership Site Builder | Yes | Yes |
| Client Management | Not built for multi-client | Designed for agencies |
| Built-in Phone Dialer | No | Yes |
| Automation Workflows | Moderate | Advanced (visual workflows + triggers) |
| AI & Chatbots (2025) | Limited | Strong (AI messaging + automation tools) |
Who Should Use ClickFunnels?
ClickFunnels is best for:
[[Coaches, course creators, and infopreneurs]]
Solopreneurs selling their own products
Affiliate marketers running paid funnels
Those wanting fast funnel creation with upsells/downsells
Who Should Use GoHighLevel?
GoHighLevel is ideal for:
[[Marketing agencies]] managing multiple clients
Freelancers running funnels for local businesses
Coaches and consultants needing CRM + SMS + scheduling
White-label SaaS entrepreneurs offering done-for-you systems
Pricing Comparison (Updated 2025)
ClickFunnels Pricing
Basic: $147/month
Pro: $197/month
Funnel Hacker: $297/month
14-day free trial available
GoHighLevel Pricing
Starter: $97/month (single account)
Agency Starter: $297/month (multiple accounts, white-label)
SaaS Pro: $497/month (rebilling, AI tools, advanced automations)
14-day free trial available
👉 GoHighLevel Review
👉 ClickFunnels Review
Key Differences Summarized
Use ClickFunnels if your goal is to launch a product funnel fast and don’t need client management or CRM tools.
Use GoHighLevel if you run an agency or serve clients and want CRM + funnel + automation + scheduling in one place.
GoHighLevel has more features per dollar, while ClickFunnels is more beginner-friendly with polished templates.
Final Verdict: ClickFunnels vs GoHighLevel?
✅ Choose ClickFunnels if you’re a solopreneur focused on product launches and prefer an easy drag-and-drop interface.
✅ Choose GoHighLevel if you need CRM, automation, white-label tools, or serve multiple clients.
Try Them Yourself
👉 Click here to start your free 14-day trial of ClickFunnels
👉 Try GoHighLevel free for 14 days and explore CRM, funnels, and automation in one place.
I used ClickFunnels for 2 years but switched to GoHighLevel when I started serving clients—total game changer.
ClickFunnels is easier for beginners, but GoHighLevel gives you way more value if you’re running multiple businesses.