If you’re building an online business, chances are you need powerful email automation. Two of the biggest players in the space—GetResponse and ActiveCampaign—offer robust tools to help you grow, engage, and convert leads.
In this 2025 comparison, we’ll break down the key features, pricing, automation power, and ideal use cases to help you choose the better fit.
Overview of the Tools
GetResponse is a user-friendly email and funnel builder with built-in webinar tools and AI-powered automation.
ActiveCampaign is a more advanced CRM + email marketing platform that focuses on behavioral automation, lead scoring, and personalized engagement.
[[Top Free Email Marketing Tools 2025]]
Feature Comparison
| Feature | GetResponse | ActiveCampaign |
|---|---|---|
| Email Marketing | Yes | Yes |
| Automation Workflows | Yes (visual + AI assist) | Yes (visual, advanced branching) |
| CRM Features | Basic CRM | Advanced CRM & lead scoring |
| Segmentation | Yes | Yes (very detailed) |
| Landing Pages | Yes | Yes |
| Webinars | Yes (Pro plans) | No |
| SMS Marketing | Basic (via integrations) | Yes (built-in on some plans) |
| A/B Testing | Yes | Yes |
| AI Email Tools | Yes (subject lines, copy) | No (manual only) |
| Free Plan | Yes (500 contacts, limited features) | No (14-day trial only) |
When to Use GetResponse
✅ Choose GetResponse if you:
Need built-in webinar tools + landing pages
Want AI-powered email tools
Prefer a smoother, simpler interface
Like having a free plan to get started
👉 GetResponse Review
👉 GetResponse vs Systeme.io
When to Use ActiveCampaign
✅ Choose ActiveCampaign if you:
Need advanced CRM features + sales pipelines
Want deep automation with conditional logic and site tracking
Run multi-step nurture or sales funnels
Need better segmentation and custom user journeys
👉 [[Top CRM Tools for Small Business 2025]]
👉 Keap vs ActiveCampaign
Pricing Comparison (2025)
GetResponse
Free: $0/month (500 contacts)
Email Marketing: $19/month
Marketing Automation: $59/month
Ecommerce Marketing: from $119/month
ActiveCampaign
Lite: $39/month (1,000 contacts)
Plus: $70/month
Professional: $187/month
Enterprise: Custom pricing
(14-day trial, no free plan)
Verdict: GetResponse or ActiveCampaign?
Use GetResponse if you need a versatile email + landing page + webinar suite with AI tools and a free plan.
Use ActiveCampaign if you need CRM + advanced automation and are running more complex sales pipelines.
Try Them Today
👉 Try GetResponse free – AI email tools, landing pages, and a forever free plan.
👉 Test ActiveCampaign – Deep automation and personalized user journeys.
ActiveCampaign changed the game for our CRM and nurture flows. It’s super detailed if you need complexity.
GetResponse is my go-to for landing pages, webinars, and fast email sequences. Love their free plan!