As a creator, your email list is your most valuable asset. But choosing the right email platform to grow and nurture that list? That’s where things get tricky.
Two of the most talked-about tools are ConvertKit and Mailchimp — but they serve very different audiences.
Let’s compare them side by side so you can decide which is best for your workflow.
🧰 Feature Comparison
| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Visual Automation | ✅ Yes | ⚠️ Limited |
| Landing Pages & Forms | ✅ Yes | ✅ Yes |
| Templates | ⚠️ Basic | ✅ Extensive |
| Free Plan | ✅ Up to 1,000 subs | ✅ Up to 500 subs |
| E-commerce Integration | ✅ Stripe, Gumroad | ✅ Shopify, Woo |
| List Management | ✅ Tag-based | ❌ List-based |
| Creator-Focused Design | ✅ Yes | ❌ General use |
✅ ConvertKit is built for creators from the ground up.
⚠️ Mailchimp offers more features but leans toward general businesses and agencies.
🧠 Ease of Use
ConvertKit: Clean, minimalist interface. Great for writers, educators, and content marketers.
Mailchimp: Feature-rich, but cluttered and less intuitive for small solo teams.
Verdict: If you’re a creator who values focus, ConvertKit wins hands down.
💰 Pricing
| Plan | ConvertKit | Mailchimp |
|---|---|---|
| Free Plan | ✅ 1,000 subs | ✅ 500 subs |
| Mid-tier (1,000) | $29/mo | $13/mo (Essentials) |
| Advanced Tier | $59+/mo | $20–$350/mo |
🤑 Affiliate Program
ConvertKit: 30% recurring commission, creator-friendly program
Mailchimp: Does not offer a public affiliate program
✅ Want to earn recurring income while recommending tools you love?
🎯 Final Recommendation
| If You Are A… | Use This Platform |
|---|---|
| Blogger or podcaster | ConvertKit |
| Course creator or coach | ConvertKit |
| Small business with complex needs | Mailchimp (maybe) |
| Affiliate or content publisher | ConvertKit |
Bottom Line:
If you’re building a brand around your voice, story, or ideas — ConvertKit gives you everything you need without the clutter.
